I designed a new packaging with a different theme focusing on a winter collection. I added cosiness and warmth to the design by hand-drawing each illustration with pen and ink. The whole look and feel of this package design reminds us of a feeling of sitting around a table during the winter season. This collection includes three brochures which explains each flavor.
I created a cohesive identity system for the Autour Music Festival. The concept of this festival is to promote bringing clean water to developing countries. The whole system mainly consists of a blue color scheme, and the image of a girl floating in the water displays the main theme of this music festival.
/ to the edge
Whilst John Pawson’s work has focused on ways of approaching the fundamental problems of space, light, proportion and materials, I designed a new paint line that is more high-end and lightweight. The look and feel of my package design rely more on the company’s theme, which is simplicity, but the structure itself focuses more on the creativity and uniqueness, because John cares about the fundamentals of art and design.
With excitement, I designed a friendly and eye-catching branding system with an organic feel and natural colors. The new identity makes Wegmans more trustworthy and approachable to a broad range of audience. Application usages include brand identifier, typeface, mailing label, stationery system and folder, outdoor billboards, vehicle graphics, banners and a website.
/ beyond the portal
I designed this book with the concept ‘limitless’. I thought of a computer as a communication tool through which people can share their ideas and thoughts throughout the world. No matter where they are, it allows for limitless communication. I used the Univers Condensed family typeface to execute the design, and used a color scheme of cyan and magenta because they are CMYK colors.
/ on the path
To bring a fresher look and a new concept to an existing traditional Korean game, I made it fun and playful. The new concept has no limit in the number of participants, so everyone can enjoy it. Key adjectives are futuristic, unique, dynamic, traditional, aesthetic, fun and bright. Some of the rules become easier to follow, and there is a brief explanation of how to play in the box.
/ up the ante
I designed a new limited beer collection for those who want to enjoy drinking while they are playing card games. A playful and bright color scheme is used to engage people to spend time with their family and friends to drink beer. This collection has fun and friendly looking graphics while maintaining design aesthetics.
/ over the limit
I developed a concept which shows more structural and mechanical aspects of the Hyperloop. Experimental typography and images add movement to show the speed of the transportation. The concept also focuses on the blueprints and diagrams of the Hyperloop to show how it will actually work in the future. Both typefaces, Metronic Sans and Metronic Slab, express a structural look of the future transportation. The color palettes, bright orange and citrus, also add hints of energy and motion.
/ over the threshold
I designed the app to make people more focused while they are looking around any museums and learning about the art piece that they are interested in. I also made it easy to find any kind of art by simply using GPS and notifications. I created small details to be simple, so it can be more convenient to use for a broad range of audience.
/ above the fringe
I created a package design which makes people think of the Aritzia’s design philosophy: curating a collection of fashion brands both exclusive and non-exclusive and providing guests with a unique vision of what’s best every season. Since Aritzia does not have any package design, I only used a color palette of black and white to bring a more sophisticated and high-end feel to the brand.